Case study

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Search Engine Optimization & Marketing

Pool Care Specialists partnered with Hanif SEO to strengthen its digital presence and increase customer engagement through a focused local SEO strategy. Our goal was to dominate local search results, drive qualified traffic, and generate more leads through organic visibility. Within just weeks of launching in January 2024, we saw a 117.7% increase in website clicks, a surge in Google Search visibility across mobile and desktop, and strong engagement from key local markets like Flower Mound, Lewisville, and Grapevine. The success of this campaign led the client to extend our partnership for a second website project, confident in our ability to consistently deliver measurable growth.

Objectives

The primary objectives for this campaign were:

Increase Website Traffic

Drive relevant and high-quality traffic to the client’s website, ensuring that visitors are more likely to engage and convert.

Boost Conversions

Improve conversion rates through optimization of ad copy, landing pages, & targeting strategies.

Enhance Brand Visibility

Increase brand recognition and presence in the market by ensuring ads are shown to the most relevant audience.

Maximize ROI

Achieve the highest possible return on ad spend by continually targeting & optimizing ads.

Approach

🔹 Website Audit & Improvements

Reviewed the full website to identify technical and structural issues.
Fixed menu and navigation structure for better access to service pages.

🔹 Internal Linking

Added internal links across pages to improve SEO and user flow to service pages.

🔹 Website Redesign

Redesigned the full site, including all main and sub-pages.
Improved UI/UX for better readability and engagement.

🔹 City & Subservice Pages

Created dedicated city pages and related subservice pages to increase keyword coverage and local visibility.

🔹 Google Search Console Setup

Connected the website to Google Search Console to track page performance and search data.

🔹 Google Analytics 4 Integration

Installed GA4 to monitor user behavior, page visits, and traffic sources.

🔹 Technical Fixes

Set the missing favicon.
Corrected and connected all social media links on the website.

🔹 Content Updates

Rewrote service page content to make it more informative and user-focused.
Added an FAQ section to answer common queries and support SEO.

🔹 Social Media Posting

Designed and posted social media content for 1 month to maintain brand presence.

Project Information

Clients: Retail Brand Co.

Categories: Service

Services: SEO

Address: TEXAS

Date: JAN 04 2024

Result of first month

In just the first two months of SEO management in 2024, we’ve seen impressive results across all key metrics. Website clicks from the Google Business Profile increased by 377%, reaching 455 and showing the clear impact of improved local visibility and targeted content. The United States, Poland, and Australia led in user traffic, with mobile searches making up the largest share at 44%. Organic traffic and keyword rankings climbed steadily, all within weeks of implementation. These early gains highlight how the right SEO strategy can quickly drive visibility, engagement, and growth—even for a new or modest profile.

GMB Optimization Local Pack

This local search grid shows how our SEO efforts helped a pool cleaning service grow within a 2.5-mile radius. At first, the business didn’t appear in local results — the red markers mean it ranked below position 20, making it hard for nearby customers to find on Google.

After we launched the local SEO campaign in February 2024, the map changed completely. Within just a few months, almost every point turned green, showing the business now ranks #1 across the full 2.5-mile area for the keyword “pool cleaning service.” This dramatic growth means more visibility, more customer calls, and stronger trust in the local market. Being first in search helps the business stand out, attract more leads, and grow faster.

Social Growth 6 Month

Over the recent campaign, our Facebook and Instagram strategies delivered powerful results that drove real growth and engagement. On Facebook, we achieved 23,000 impressions and 13,000 reach, with a strong mix of paid and organic campaigns. Engagement peaked in Q4 2024, proving the effectiveness of our content timing and ad targeting. Meanwhile, Instagram reached 1,900 users, with top performance in September and October, driven by consistent, high-quality posts. These numbers show more than just visibility—they reflect real interest, stronger brand awareness, and a growing audience ready to convert. If you’re looking to build reach, drive traffic, and turn followers into customers, this is the impact strategic social media can make.

Our recent results clearly show how powerful the right SEO and social media strategy can be. From ranking #1 in local searches to reaching thousands through targeted Facebook and Instagram campaigns, we’ve helped businesses grow their visibility, traffic, and customer engagement in just a short time. These outcomes prove that with focused efforts, consistent optimization, and the right team behind you, real business growth is achievable. If you’re ready to see these kinds of results for your own brand, let’s connect and create a strategy tailored to your goal.

Let’s Grow Your Visibility Together

Your customers are searching — let’s make sure they find you first. Whether you’re aiming for top rankings on Google, stronger local reach, or higher website traffic, we’re here to build a strategy that drives real results. Ready to take your SEO to the next level?